Autobase Sales Center Integrated With CarFax

INDIANAPOLIS, IN. (June 23, 2009) – Autobase, Inc., the leading marketing and sales CRM provider for car dealers nationwide, and a division of Dominion Enterprises, today announced an integration between Autobase Sales Center and Carfax, the most trusted provider of vehicle history information.

The new integration allows Autobase dealers to access their Carfax account directly from Autobase Sales Center. Authorized users will be able to view existing Carfax Reports and purchase new reports from the Autobase inventory or appraisal screens. Users can quickly determine which vehicles in their inventory have a Carfax Report available, know when that report expires, and utilize vital information from the report, such as the Carfax 1-Owner designation, without ever leaving the Autobase application. 

“Carfax Vehicle History Reports are a vital part of our online and in-store marketing strategy,” said Shaun Kniffin, Internet Director at Germain Motors in Columbus, Ohio.  “Customers come into our dealership asking us to show them the Carfax Report or they bring one that was printed from our online listings. Carfax Reports immediately build consumer confidence and that’s a surefire way to help us sell cars faster and for more money. In fact, it’s one of the reasons we’re the #6 retailer on the latest Ward’s e-100 list.”

“The benefit comes to our users by having a lot more information at their fingertips when talking to customers,” said John Hardacre, product director for Autobase, Inc. “The more information consumers have, the more comfortable they feel with the dealership, which means higher closing rates. Carfax offers a higher level of comfort to the consumer and Autobase provides a means to get it to them.”

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